This Is Service Design Thinking: Basics – Tools – Cases (Amazon Partner Link)

Book Trailer:

(ThisIsServiceDesignThinking.com)

“A shared language that enables a strategic dialogue about innovation across the entire LEGO Group. Clear goals and thus a clear sense of direction for innovative initiatives. Clarification of competence needs in relation to project planning. These are some of the benefits that the LEGO Group is now reaping after recently completing a four-year design-based project that came to be called Design for Business.” Continue Reading… (Danish Centre for Design Research)

For the second time our local IxDA Chapter here in Munich will have a book club meeting. The poll on the IxDA website is over and the next book that will be discussed is “Persuasive Technology: Using Computers to Change What We Think and Do” by B.J. Fogg. Date for our meeting: Monday 7th of February 2011.

When: February 7th,  2011. 19:00 o’clock.

Where: Coffee Fellows
IDEO Offices, Hochbrückenstraße 6, 80331 Munich. Update!

Linkedin Event: http://bit.ly/fsYB5j

Exclusive update! B. J. Fogg, innovator, social scientist, researcher at Stanford University and writer of Persuasive Technology will join the conversation about this exciting topic through Skype. Learn more about B. J. Fogg

Extract from the book: Persuasive technology is a fast-growing area of research and development. Computing systems of many types, from Web sites to productivity applications to mobile devices, are becoming increasingly focused on motivating and influencing users.

One of the assertions of this book is that in the future we’ll see more and more computing products designed for the primary purpose of persuasion. In addition, software applications – desktop or Web-based – designed mainly for other purposes (such as productivity, creativity, or collaboration) will increasingly incorporate elements of persuasion, ideally motivating users to make better use of the application and supporting them in achieving their goals.

In my view, it will become important for most people designing end-user computing products to understand how principles of motivation and influence can be designed into interactive experiences with computers. As end-user computing matures, understanding captology may become as important as understanding usability. (p.XXV)

I am a huge fan of Bill Buxton’s ‘Sketching User Experiences’. One of his mantras is: do not do any coding until the concept is ready. Instead he proposes simple sketching techniques on paper. How can this be done for the web? See “10 Effective Video Examples of Paper Prototyping“.