Apr 13 10

Engaging Users: Wishful thinking meets reality

by Sebastian

Yesterday the IxDA-Munich group met up again at their usual venue at IDEO for a relaxed gathering with beer and snacks. This time it was me setting the stage and facilitating a workshop session. The theme was …at no surprise… user engagement or how to get users into the company. I wanted to provoke a discussion and to hear stories on how users are actually included in the product and service development in different companies. After a warm up activity people teamed up in three groups and approached the topic from different sides – from the perspective of a consulting agency, a service provider and a large product manufacturer.

First I asked the participants to reflect on a r&d process as it most likely would take place in their company. In a second step the workshop participants were asked to make up a more ideal process. What methods for user research would they like to employ, how and at what stage of the process?

Participants map an ideal r&d cycle.

Participants sketch an imaginary and idealized r&d cycle.

It was a fun activity for most of the IxDA members yesterday I guess. Even though some participants seemed to be rather disenchanted with their particular company policy on user engagement ;) Check out the workshop results on the IxDA Munich page on LinkedIn.

To those interested in joining our group: Munich’s interaction designers meet up every six weeks for either a social gathering in a bar or beergarden or for a more formal presentation or workshop at IDEO/ Hochbrückenstraße 6. See the IxDA Munich website for the latest news and announcements.

 

What tools can we use for engaging the user in the R&D cycle?

What tools do we have at hand for engaging users?

Mar 30 10

An iPhone app for ethnography?

by Sebastian

The British consultancy EverydayLives released an iPhone app for collecting and sharing qualitative research material. I watched a video (on a beta version) to understand if and how the app supports the research process. Now, imagine the researcher being in the field with his iPhone. The ethnography app allows him to take video, photos, recordings and notes during the research process. He then may annotate his material instantly and share it with other people involved in the research project such as collegues and clients.

iphone app screenshots

I haven’t tried this application yet. I am afraid it would not help me much for my research. It basically does not allow one to take four recordings at the same time (video, photo, sound AND notes) since the iPhone does not support multi tasking. For my work practice it is extremely important to work with different types of media in parallel. As an example I am taking voice recordings as a back up for the video. Or I take pictures and voice recordings for soundslide. Here the app is probably of no help.

My second concern relates to the flow of research activities. One of the core functions of the applications is the possibility to annotate and share research material instantly. These functions appear to be a bit disruptive. During my research I often find technology disconnecting me from the people I study. I just can’t imagine to start typing on my iPhone while the informant is showing me around and inviting me to his everyday life activities: “Please wait a moment I need some time to send this picture off to my collegues…”

Mar 24 10

Design Ethnography: When users start the shooting

by Sebastian

In my daily work practice as a design ethnographer I am lending users my ear. Taking this role I often hear about complaints and frustration about insufficient products, services and workplace ergonomy. Users seem to be glad to have somebody to unload their annoyances and to channel their negative experiences. They often perceive me as their voice especially when I am alone with them without the superior manager. I hear about manufacturing workers who intentionally destroy computer screens or scratch the manufactured goods. The most common reasons for this are boredom and alienation from the work place.

Such behaviour can be perceived as weapons of the weak. Workers oppose an inhuman working climate and try to resist external control. They sabotage the assembly line if it is dictating the work speed by inserting some tool into the gears. The whole production machinery then stops and generates a feeling of instant relief. By this behaviour the workers turn the power conditions upside down. They make sure that they are under control of the working conditions at last.

I also notice side activities by which the workers often seek distraction from their work routines in order to escape monotony. In his book ‘dignity at work’ Randy Hodson, an American sociologist, explains:

Such peripheral, meaningful activities are important strategies for holding back the boredom of too many hours spent on the same activity. Even the often inherently interesting tasks of professional employees can become boring when done to excess. The pursuit of independent meanings can thus be expected to be widespread across workplace.

During the interviews I often find my interview partners to be full of irony when they comment on their work practice. The American cultural anthropologist Gabriel Torres examined this phenomena further in his study among Mexican tomato workers. These workers often pair irony with little subversive acts of destruction. He interprets this irony under a functionalist perspective explaining it as a valve for anger and poor working conditions on the tomato farms.

air gun

What is the use of a gun in a crane?

I share this view. Irony, same as any kind of humour,  helps people bearing rigid working conditions. Another aspect is creativity, simple solutions in order to ameliorate working conditions instantly. Emblematic is a study of rail crane workers I conducted some time ago. These workers sit high up in a glass cabin and what is indispensible for them is a 360° view in order to place containers on their exact position. One crane worker I was interviewing had a basic problem with the view through the glass windows of his cabin. There was simply no chance to clean the windows from outside. All his anger was directed towards the pigeons and the leftovers from their excrements. A simple air gun was the solution to his problem. Simple, fast, effective he explained in the interview and I admit this was unexpected.


View from the glass cabin

View from the glass cabin in a container crane


References

Hodson, Randy, 2001, Dignity at Work, Cambridge, Cambridge University Press, p. 46

Torres, Gabriel, 1997, The Force of Irony. Power in the everyday Life of Mexican Tomato Workers, Oxford, Berg, pp. 168-192

Mar 23 10

Ethnography and Design: Resources for Teaching and Research

by Sebastian

I am a grateful subscriber to the Qualitative Report. It is a bi-monthly online journal edited by the Nova Southeastern University/ Fort Lauderdale, Florida. It always entails useful articles, updates on conferences, hot job offers and interesting news from other blogs.

The Weekly Qualitative Report

The Weekly Qualitative Report issue from March 22 contains a link to a list of resources on ethnography and design. After a quick review it seems that it dates back to 2006  – and yet it might be useful for teaching, trainings and daily work.